A tabletop card game about running competing stores, poaching each other's customers, surviving market chaos, and discovering that everything you learned in Marketing 101 is a weapon.
AD-ARCHY is a marketing strategy card game where 2–4 players run competing retail stores across four fiscal quarters. You'll attract customers, deploy tactics, sabotage opponents, and navigate market events — all based on real marketing principles (the 4 Ps) delivered through gameplay, not lectures.
Place customer cards in your market segments. Each customer has a revenue value and loyalty traits — protect the valuable ones, or someone will poach them.
80+ strategy cards let you steal customers, boost revenue, add loyalty stickers, sabotage opponents, or trigger chain reactions. Timing is everything.
Holiday events and environment cards hit every quarter. A recession might tank everyone's revenue. A holiday blitz might double it. Adapt or crumble.
Revenue is tallied after each quarter. Highest total across all four quarters wins. There's no second place — only a more educational loss.
Four card types, one very specific art style. Every card looks like it was designed at 11:47 PM by someone who ran out of InDesign and switched to masking tape.
Customer
Strategy
Holiday
Environment
We're working on a physical card game you can actually hold. In the meantime, the digital prototype is live — solo vs. AI or online with friends. No account, no install, no meetings.
Play the Prototype
We're working on a physical version you can bring to your
kitchen table, your classroom, or your next all-hands meeting.
Drop your email and we'll let you know when that becomes real
— plus updates on the digital version and whatever else we
think you'd genuinely want to know.
No spam. We already made 34 fake banner ads — we don't need to
send real ones to your inbox.
We'll email you when there's news on the physical game
and when anything meaningful happens with the digital version.
In the meantime — the prototype is live and free to play:
Play AD-ARCHY →